Consumer Electronics University
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Retail Sales Performance Programs

CEU Sales Performance training programs were created for for maximum impact in the Home Technology sales environment. All of our program offerings include pre-work, workshops & follow up learning and practice exercises. All stages of the learning process are designed for execution in a busy retail store environment.

CEU is unique in that we consult with you to customize all of our programs to best meet your specific sales performance goals and capabilities.

21st Century Strategy: Customer-Focused Sales and Service Programs:

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The explosion of the internet and non traditional competition provides tremendous new challenges to home technology and appliance specialists. The customers we contact have more access to information on products and prices than ever before. CEU Sales Training Programs show salespeople how to differentiate themselves and provide real value by moving from the traditional role of product focused expert; to that of customer-focused problem solver. CEU sales training proves that just caring about customers is not the same as customer focus. They provide sales teams with new perspective, and also with the real world tools they need to provide a game changing customer experience.

CEU's Sales Skills Training Portfolio Includes:

1. 21st Century Strategy: How Customer-Focused Selling Works

 2. Five Critical Skills of the Customer Focused Sales Process  
  • Connecting with Customers
  • Lifestyle Questioning and Solution Diagnosis
  • Identifying and Introducing Solutions
  • Presenting Total Solutions
  • Gaining Customer Commitment

3. Customer Focused Selling 2- Practicing and Perfecting the Customer Focused Sale

4. Solution Selling Audio to Today's Shoppers: The S.A.F.E. Audio Sale™

5. The Total Solution Sale - Presenting Value Added Products and Services
         
6. Customer Focused Demonstrations - Creation, Role-Plays, Debriefing

7. Creating Loyal Clients by Solving Customer Complaints


Specialty Sales Training Programs:

1. Custom Installation Sales: Client-Driven Selling for Home Technology Integrators

2. Solution Focused In Home Consultations

3. Solution Selling to the Builder/Custom Home Market.

4.  Lifestyle Sales Strategy (Specialty Selling Skills Series)
  • Lifestyle Selling for Home Systems Integrators
  • Lifestyle Selling for Builder Design Centers
  • Lifestyle Selling to the Custom Home Market