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September 02nd, 2013

9/2/2013

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Many factors impact retail success. My work as a trainer focuses on one of the most critical, varied, and fascinating: the people factor.

For retailers, finding the right people and developing the right skills has enormous impact on profitability, job satisfaction, and the customer experience. Realizing the potential of turning every customer contact into a positive differentiating experience is the core goal of my work.

As a training manager and instructional developer I get to ask and implement answers for some of retailing's most intriguing and crucial questions:

-- How can we provide a new customer service clerk with the skills and confidence needed to make it through that first tough week with a smile on their face; while putting smiles on their customers' faces as well?

-- How can we inspire veteran managers with the new perspectives and leadership tools that help them increase the performance and cohesion of their teams?

-- How can we support product introductions with training that is more than feature bullets; training that helps sales people build real-world customer-focused presentations, & motivates them to do it?

-- How do we structure effective and efficient corporate training systems that allow retailers and vendors to grow and succeed at the next level?

Most of us have slept through too many well-intentioned but unproductive training meetings. Many of us have experienced one-on-one coaching and evaluation sessions that were decidedly counter-productive. Some of us have lead these sessions.

Ineffective training and coaching is seldom caused by bad people; it is caused by putting good people in new positions without providing them with new tools.

My career as a sales lead, store manager, trainer, corporate training manager, and as an independent trainer and developer lets me follow my passion for creating people advantages and maximizing team success with new tools.

What could be more interesting or rewarding than that?
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    George Roch has been a trainer, training manager, and instructional designer for specialty retailers for over 15 years.

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